Our Story

We Craved Something Better

We wanted a snack that stood above the rest. So we set out to create a high-quality protein option that’s delicious enough to share.

How We Started

Pete was a personal trainer. He craved a protein snack, free of sugar and preservatives — that didn’t sacrifice on flavor and convenience.

Rashid was sick of conflicting nutrition information. He was hungry for a simple snack made from real ingredients and packed with flavor.

We got to work

With so much conflicting information surrounding food, we realized that people want to make the best choices, but aren’t sure what is truly good for them. We decided to eliminate the guesswork and created simple snacks made with real ingredients that are thoughtfully-sourced.